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Marketing Executive (3251448539)
Marketing Executive Bristol Permanent £23000 - £28000 Benefits My client has an exciting opportunity for a Marketing Executive to to join their growing and dynamic Marketing team in central Bristol. About the role: The Marketing Executive will be reporting into the Senior Account Developer, you will be responsible for supporting sales activity in the EMEA regions. By working closely with specific Regional Managers and adding to the relationship with important accounts, you will be bringing a marketing dimension to the customer experience; such as using marketing and promotion techniques across a variety of channels to positively influence lead generation, awareness of products, usage and general librarian engagement. The ideal candidate: • Will be a key member of the Marketing team as we as the overall sales & marketing team• Work alongside colleagues, internal and external stakeholders to implement campaigns that will maximise ROI on marketing, product, business area and company strategic objectives.• Uphold best practice in all marketing activity Key responsibilities include: • Devise and implement marketing plans as defined by the Head of EMEA Sales & Marketing and Global Sales Development• Deliver against objectives agreed with primary stakeholders and Regional Mangers.• All work must be undertaken within agreed budgetary parameters• Support the companies key business objectives within marketing, publishing and sales establishing & maintaining relationships with external stakeholders, encourage usage, visibility and demand for products & increasing the global subscriber base.• Act in an advisory capacity to primary stakeholders within the business• Build close working relationships across all major departments• Supporting sales for key accounts• Produce a marketing plan for all key accounts, with a deep understanding of each of them• Implement institutional (key account) activity (lead gen, campaigns, engagement etc)• Liaise with the marketing department on overall activity - generic readership/usage campaigns• Analyse data of key accounts (Mastervision, Message Focus, Salesforce, Business Objects)• Design and introduce appropriate metrics to analyse pre and post sales customer experience• Participation in shows and events against agreed targets for face to face visits For more information, get in touch on £23000 - £28000 Benefits Marketing Executive | Marketing | Communications | Account | Strategy | Sales | Lead Generation